February 11th 2025
Fresh from her Grammy Awards win, Beyoncé’s Cowboy Carter tour announcement has excited fans across the world, with tickets set to go on general sale this Friday, including four UK performances at the Tottenham Hotspur Stadium. As anticipation builds, Get Safe Online is urging fans to stay vigilant amidst a surge in ticket fraud on social media.
Recent high-profile ticket sales have shown just how rampant scams have become. According to Lloyd’s Bank, Oasis ticket scam victims lost an average of £346 each, with 90% of scams occurring on social media – demonstrating how fraudsters continue to exploit major event sales. Recent research from Get Safe Online reveals that despite the rise in scams:
- 54% of UK consumers perceive social media as a ‘safe space’ for purchasing live event tickets or are indifferent to the risks, despite an increase in scams.
- 42% of UK consumers have used social media to buy tickets, despite the risks associated.
- 1 in 8 (13%) ticket buyers on social media have fallen victim to scams.
- 27% of fans admit to turning to social media out of desperation for tickets.
With expected high demand, scammers will undoubtedly attempt to exploit eager fans searching for tickets. The data shows that fans need to be more aware of the risks of buying tickets on social media and have access to safe, regulated marketplaces with strong consumer protections.
For all fans looking to secure Beyonce tickets and any other tickets, Get Safe Online has developed a buying and selling tickets safety guide.
Tony Neate, CEO of Get Safe Online, comments: “Beyoncé’s tour could result in another ‘Oasis storm’ — huge fan demand, limited tickets, a single primary seller, and a stressful buying process. This makes it easier for scammers to take advantage of fans, which often drives them to social media platforms. That’s why it’s so important for fans to have safe alternatives with strong consumer protections. More competition in the market gives fans greater choice in where and how they buy tickets safely. We want every fan to be aware of the risks of buying tickets on social media and to have access to multiple platforms and regulated marketplaces that protect them with a money-back guarantee.”
